Tag: cyber security sales

Cyber Security

Why is the Cyber Security Industry Addicted to Marketing?

cyber marketing spend

The world’s largest cyber security firms spent startling amounts on sales and marketing last year, allocating 41% of revenue to their commercial activities. Indeed, some companies exceeded 50% and even 60%. When compared against other B2B tech firms such as Cisco, (19%) or Microsoft (17%), it’s clear that the cyber security industry is somewhat different …